8 Local Search Engine Optimization Tips for Bing
A lot of website owners do not optimize their sites for Bing over the thought that the traffic coming from Bing is too small as compared to that of Google. But to your surprise, that small fraction means a whole bunch of people you should definitely cater to. A serious marketer would surely realize the importance of traffic coming from smaller yet significant search engines. For more information please visit SEO Calgary Experts
As Google is the largest search engine, almost 99% of the Search Engine Optimization (SEO) guides focus on Google SEO. Keeping that in mind, here are 8 local SEO tips for Bing:
1. Claim Your Business at Bing Places
Bing Places works just like Google My Business. It helps offer the best search results to the audience. You need to tell people that you actually own the business.
If your business already does not has a listing, create one and add all the relevant details. If it is already listed, claim your business and mention all the important details such as working hours, contact number/email, address, etc.
As the first step, get done with registering your business with Bing, just like you did it with Google. Once registered, simply verify via email, text message, or phone call. As you verify, it gets automatically published.
2. Submit Your Site to Bing
If you are looking forward to receiving Bing traffic, it is important that you submit your site to Bing. That way, it gets indexed. After you create a Bing login, all you have to do is go to the Bing Website submission page and fill out the required information.
This makes sure you are a credible site to Bing, and so the audience will see it in search engine result pages.
3. Use the Right and Relevant Keywords
Now, keywords are as important for Bing as for Google. They act as the most significant factor in search ranking. Your content should be optimized with the right and relevant keywords, following the proper keyword density.
Stuffing does not work for Bing, either. When determining your web page ranking, Bing uses 5 – 7 words around your keyword to find out there's no spamming. Therefore, you cannot trick search engines on that.
For instance, if you are a wood furniture shop, you cannot just include wood furniture, wood furniture to make it to a higher ranking. Instead, write wood furniture, made of high quality, natural wood.
Moreover, include LSI keywords and question phrases to answer people’s queries.
4. Add High-Quality Pictures and Infographics
Well, do not think of Bing as a traditional search engine. It highly values the major aspects of the modern digital age, such as images, infographics, and videos.
Including high-quality pictures creates a great impression on the search engine as well as the audience. Make sure you add relevant pictures that make people click your website.
Also, include Alt-text to describe your images. While the search engine cannot crawl through the image to find out what it is, alt-text does the job, resulting in better performance and higher ranking.
5. Integrate Social Media Channels
SEO strategy without social media integration is something incomplete. According to successful marketers, you need to merge social media with SEO to aim for higher search engine ranking.
You can easily link your social media accounts to your website. If you are a WordPress user, the Jetpack plugin allows you to connect your social media accounts to your website.
Other than that, you can link your social media accounts to each blog post. Here’s why it is important:
i. It allows people to share your post on their social media accounts.
ii. It helps you promote your content on those social media accounts.
Remember, traffic coming from social media channels will largely improve your search engine ranking. While Google does not do so, Bing actually uses the results viewed by your Facebook friends in featured snippets.
6. Steer Away from SEO Black-hat Techniques
Implementing SEO black-hat techniques might work for you for a while, but it will damage the optimization and performance of your website in the long run. Moreover, the serious violation can result in a banned website. You surely do not want that, do you?
Here are some black-hat techniques to avoid:
• Cloaking. You must present the same content to the search engine as you do to the user.
• Duplicate/Plagiarized Content. Make sure you write unique and original content. Never copy content from another website.
• Comment Spamming. Do not leave comments on other blog posts or articles to link it back to your content.
• Hidden Text. Make sure there is no hidden text just to increase the number of words.
7. Create High-Quality Content
For your information, Bing considers the age of the website as a significant factor. So even if you are not regularly updating your old pieces, it works fine. Also, Bing does not emphasize on link building as much as Google does.
All you need to focus on is creating high-quality content with the right images. Keep in mind that the ideal length for a blog post on Bing is 1600 words. This means that your blog post should be well-researched and well-cited. It needs to deliver all the important information regarding the topic.
8. Improve the Loading Speed
Just like Google, Bing regards loading speed as a significant factor. It obviously does not want to offer users something that slow. So, make your website mobile-friendly and improve its loading speed.
According to a study, people usually return from the websites that take more than 3 seconds to load. Thus, your website needs to be fast enough, or you get a surprisingly high bounce rate.
Search engine optimization for Bing can make a significant difference to traffic your website receives every day. Also, optimizing your website for Bing means optimizing it for Yahoo.
However, make sure you focus on the aspects that are favorable to both Google and Bing, such as keywords, meta descriptions, titles, images, and responsive design and faster loading speed, etc. This way, you will get your desired results and higher ranking in search engine result pages (SERPs).